This is a good post called How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman:
Published on: 2016-09-06 18:39:15
Conversations around menstruation are no longer taboo. If anything, those conversations have become almost mainstream and women and girls are happy to engage in learning about different products and how others handle that “time of the month.” LOLA Co-founder Alexandra Friedman The brand LOLA shined a light on the fact that many women have no idea what their tampons are made of. LOLA markets 100% organic tampons. Alexandra Friedman , one of the pair of college friends who founded the company, spoke with BrandChannel about what makes LOLA the better alternative, how the brand moves customers loyal to other brands and the design concept behind the product, packaging and brand. She also discusses how LOLA stands out in a highly competitive marketplace where other major players also market organic tampons. Related articles: Avocados from Mexico Moves in on Breakfast How to Unleash the Power of Storytelling in Marketing How to Create Branded Video that Converts The post How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman appeared first on Chiefmarketer .
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